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Pinterest

Where planning turns into buying.

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By the numbers

Who is there, and what it costs.

Monthly active users
~600 million
Pinterest 2025
Core age
25 to 34, female-leaning
Avg ad CPC
~$0.30 to $0.80
2025 benchmarks
Shoppers
~75% in active shopping mode
vendor-reported
How it works

What makes Pinterest work.

Pinterest is a visual search engine, not a social feed. Pins surface through keyword search and the smart feed, and keep resurfacing for months, so users arrive already in a buying mindset.

Best for: Visual, product-led consumer brands in home, food, fashion, beauty, weddings, and DIY.

How we handle it

A taste of our approach.

We build boards and pins around what your customers are planning, so your work shows up at the moment they choose.

That is the short version. The full playbook, the schedule, and the tools behind it are what you hire us for.

Talk to us about Pinterest
Other platforms

Explore the rest.

Ready to hand off your marketing?

Tell us about your business and we will send back a plan and a price. No pressure, no obligation.

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