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X (Twitter)

Timely, in the conversation.

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By the numbers

Who is there, and what it costs.

Ad-reachable users
~550 to 590 million
DataReportal 2025
Core age
25 to 34, male-leaning
Avg ad CPM
~$2 to $6.50
varies
Organic engagement
~0.015%
Rival IQ 2025
How it works

What makes X (Twitter) work.

X ranks the For You feed on predicted engagement, recency, and reply likelihood. Real-time conversation and reposts drive distribution, so posts tied to trending topics travel furthest.

Best for: News, tech, business to business, finance, and sports brands built for real-time commentary.

How we handle it

A taste of our approach.

We watch the beats that matter to your industry and post so you show up in the conversation, without you living on the app.

That is the short version. The full playbook, the schedule, and the tools behind it are what you hire us for.

Talk to us about X (Twitter)
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